Have you noticed how there’s so much content that is just served “en masse“? Like a sloppy joe day at your local cafeteria, just slopped down on your tray with no love. It’s the practice of feeding yourself, but dehumanized and extended to too many people at once to make something tasty. 

There’s a few clashes that I’m noticing in Linkedin that interests me:

• A clash of meaning (what’s work, what’s value, what’s an interesting opinion?)
• A massive rise of “faux-content” which has been chewed, built off others, and served room temperature. The lowest possible quality at the biggest scale possible.
• Oh and the most difficult one? Clashes of different generations values, reference points and valuation.
  
  

But the main one that I have noticed is that we’ve forgotten a bit the “expertise” part of our domain. In the last 20 years, the lessons we’ve all accepted is that; a fast growth at all cost. I’ve seen art directors with two years of experience in the field. I’ve seen creative directors who have zero experience and got there because of their daddy… Pardon my french, but that’s super fucked. You have heavily under-experienced senior people going into position where they promise the moon and deliver terrible results (*cough* Twitter/X anyone? *cough*)

As someone who has endless creativity, care, and dedication to my field, it feels so wrong to see these weird leaps in logic. Don’t get me wrong, I understand why it happens, but we have definitely lost a bit of our stable foot and everything is a bit upside down. Suddently, the marketing word play is applied everywhere (remember the “Made with 100% real fruit juice… which contained no fruit? Or Shrinkflation? Or enshitification?)

So, as an effort to promote a counter tendency, here’s what type of content I will put out there:

• Radical Positivity (see below – For the next 4 weeks i’ll try to write about this )
• Honesty, sustainable and valuable growth
• Let the Right Ones In (next month!)