BOMBARDIER
The Challenge
When a media kit includes hundreds of air-to-air shots of multimillion dollar luxury airplanes, a major brand redesign faces a unique hurdle. Bombardier had no way to replace a library of that size with actual air-to-air footage in time for a launch that would require countless images and video of the brand in use.
The Solution
Again working with the creative team at Beauvoir, I developed a pipeline to remove the existing airplanes from the original air-to-air shots and replace them with animated 3D versions which had the rebranded livery. With over 70 new shots delivered, these will serve Bombardier well as they rebuild their air-to-air library.
Additional Work
Aside from re-creating air-to-air shots, I was tasked with developing motion graphics and 3D shots for a variety of different projects. From demonstrating security technology to luxury new features to creating entirely CG shots to bring the Ecojet to life, motion and 3D was a key part of the Bombardier x Beauvoir pipeline.
ABOUT DENNIS
Dennis Ryan is a 3D artist, motion designer, illustrator, tech enthusiast and corporate voiceover artist based in Magog, QC.
From illustration and copywriting to animation and sound design, I’ve done it all and combined it into countless projects, and can take your project from concept to delivery.
If you’re curious about working on a motion project together, let’s talk!